[ICO]Thrive – A Premium Decentralized Ad Marketplace for Your Brand


Nowadays, you can see advertising everywhere, on every television show… At industrialization, almost corporations want to expanse their brands internationally. Therefore, digital advertising and marketing have become an indispensable department in operation. However, how to use advertising and marketing effectively?
For the answer for that question, THRIVE may help advertisers and marketers done their jobs creatively, transparently and safely.
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INTRODUCTION
In recent years, advertisers and marketers have been concerning about the safety and transparency in terms of exactly what kind of content their digital ads will appear on over brands. That the reason why THRIVE was born for premium placement that helps companies control their advertisement will appear in a well – known premium title.
THRIVE is a premium decentralized ad marketplace that adopt advertisers’ demand of achieving the utopian ideal. This application is also strongly convinced that the new paradigm will be the enabler that defines the future of digital marketing. THRIVE has been aiming to establish the first meritocratic and community based Premium Advertising Market Place, where all participants become strong contributors in defining clear publisher interests, commercial benefits and self- reinforcing processes to make joining the group a no-brainer.
CORE VALUE
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The community is the backbone of THRIVE’s business model, including: Customer, Reviewers, Advertisers and Publishers. They are the main actors who can be actively contributing to the Ad Market Place and they are also eligible to improve their economic performance.
THRIVE is changing the concept in the digital advertising industry from being strictly regulated by Transparent and Meritocratic reward model ensuring the full reserve token redistribution upon the ramp-up phase gets accomplished.
THRIVE provide the value services that can help both supplier and customer.
On the supply side, publishers can find out low fees and transparent ads rules in THRIVE, provided that publishers ensure that their content is premium and clean. Publishers are guaranteed to represents a premium placement for advertisers. Their reports will be rewarded to reviewers’ community.
On the customer side, advertisers care about brand protection and effective retargeting to maximize their ads conversion. Their brand reputation can be ensured by the premium content reviewers’ process, predictive retargeting and high conversion will be possible.
THRIVE SERVICES
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  • Digital profile management: Thrive will guarantee all the actors in the platform will be in line with KYC (know your customer) and AML (anti money laundering) standards, due to the high volumes of data and transaction expected in the platform. All data will be treated anonymously and secured by Thrive’s Blockchain.
  • DMP Service: As per latest Forrester report, Winterberry Group Survey and Radar Research Survey, all senior executives believe that DMP will be in their future.
  • Ad Exchange: At the same time advertisers can set maximum bid value, and other fine tunings to optimize banners and other ads.
  • Thrive Labs A1: Data processing is done by linking reviewers’ data and incoming traffic data providing concrete guidance for site curators to improve their user experience.
POTENTIAL PRODUCT
Global advertising spending has been forecasted to round up dramatically, due to advances in technology and consumer preferences, not all mediums are as heavily invested in as others. Digital advertising spending worldwide is also forecasted to constantly increase during the coming years. Following this pattern, mobile advertising spending is guested to double between 2015 and 2019.
These indicators have convinced that THRIVE will be dramatically develop based on the advertiser’s demand in the near future.
ADVANTAGES
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THRIVE does not use blockchain to reach a relevant products maturity. However, THRIVE already possible to analyze the competitors’ pain points both on technology and business model, including: AdEx, Bitclave, Papyrus, AdShares, BAT, MAD Network, …
THRIVE Labs project is going beyond the decentralized Ad Market Place concept, since building and integrating an active community around it, with clear and transparent engagement rules.
THRIVE is based on blockchain and smart contracts with all competitive advantages thí technology brings in, ensuring full transparency, one hundred percent data security and safety.
Heavily reducing the cost of advertising (cutting off most of the profit for middlemen) will make advertisers and publishers eager to switch to Blockchain platforms.
HUMAN RESOURCES
Thrive Labs was established in January 2017, Registration number C 79094. Due to tax benefits, Thrive decided to set up a Limited Liability Company, owned by its founders, domiciled in Malta.
The general meeting of the shareholders is the governing authority of LTD Corp.
ICO INFORMATION
Token THRT
Token Sale 15 Feb – 5 Apr
Token type: ERC20 ICO
Token Price: 1 THRT = 0.31 USD (0.25000 EURO)
Fundraising Goal: 30,600,000 USD (25,000,000 EURO)
Total Tokens: 200,000,000
Available for Token Sale: 53%
Accepts Payment: ETH, BTC, LTC
Unsold Token will be BURNED
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CONCLUSION
While the dynamism of digital advertising world would not prevent any users from simultaneously using several innovative new products, majority of legacy companies will not have enough flexibility to suddenly dump fees from one day to another without hugely impacting its current organizational structure. Thrive is going to disrupt the Ad industry becoming the cheapest Premium Ad Market ever.
In conclusion, THRIVE is a really potential product for you to invest.
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